is inform, inspire action. USing the power of community and curation to help start the conversation on climate change.

Goal 1

Research sustainable process and Development, focusing on the impact from the fashion industry.

The global fashion industry consumed 79 billion cubic meters of water, which is an enormous amount, more than electricity production, and is threatened by water shortages in cotton-growing countries. According to the report, fashion is responsible for 92 million tons of solid waste per year globally, representing 4% of the 2.12 billion tons of waste we dump globally each year. That is more than toxic e-waste, and more than twice as much as supermarkets toss in food waste. 

Waste–and the un sustainability of the supply chain–is a problem endemic to the entire apparel industry, but especially interesting in the context of fast fashion. If clothing was fully recyclable, and made with the fewest resources possible, could we keep churning out new clothing at the frenetic pace of a fast fashion company like Zara, which makes more than 1 million garments every day, in a way that was actually sustainable?

By adapting to new technology, science, and innovative recycling techniques that can turn food waste into new materials, or creating polyester eating microbes or growing clothing could be a start to help our planet repair itself.


Goal 2

use education to help consumers and connecting consumers with sustainable brands and services.

Thanks to falling costs, streamlined operations, and rising consumer spending, clothing production and consumption have soared since the turn of the millennium. The downside of that, of course, is the impact it has had on the planet accordingly. Without improvements in how clothing is made, these issues will grow proportionally as more clothes are produced.

  • Across nearly every apparel category, consumers keep clothing items, about half as long as they did 15 years ago
  • Encourage consumers to care for their clothes in low-impact ways. Washing garments in hot or warm water and drying at high heat or for longer than needed uses a lot of energy. Clothing makers and retailers can help steer consumers toward clothing-care practices that have a smaller environmental toll and keep garments in good shape for longer.
  • Establish higher labour and environmental standards for suppliers and set up mechanisms to make supply chains more transparent. For example, the software company EVRYTHNG and packaging maker Avery Dennison have together launched an effort to tag clothing so consumers can trace how individual items were produced all along the supply chain.
  • Some estimates suggest consumers treat the low-priced garments as nearly disposable, discarding them after just seven or eight years.

Identify and create opportunities to inform consumers and to build communities through shared stories, ideas and open channels of communication to foster the growing community.